This is Prat PR

The journey of Prat PR began in early 2000 when Gabriella Finnborg established the agency at her kitchen table in Stockholm. Amidst a pre-social media era, Gabriella recognized the untapped potential in fostering a dialogue between brands and consumers. Fast forward to today, the modest kitchen table has been replaced by a vibrant and spacious office in the heart of Stockholm, bustling with a dynamic team of PR advisors, influencer marketing experts, social media specialists and innovative creators.

The evolution of Prat PR mirrors the transformative journey of the media industry over the past two decades. We have been at the forefront, navigating changes from the Y2K scare to the rise of Facebook, and more recently, embracing both the opportunities and challenges presented by AI. Internally, we envision ourselves as the "PR agency of the future" - continually breaking new ground, embracing the present and crafting memorable campaigns with our clients.

Our goal is to be an insightful partner, attuned to global trends that propel us forward. At Prat PR, we flourish at the confluence of creativity and empathy, logic and knowledge. This unique blend enables us to craft communications that not only affects people's lives but also empower our clients to realize their aspirations and achieve their goals.

Sustainability

At Prat PR, the environment is an important part of our operations. Our commitment extends to every facet, encompassing our choice of products, services, and even our selection of subcontractors. We are steadfast in minimizing our ecological footprint through thoughtful consumption and transportation choices. We have an ambition to embed environmental consciousness in our practices, perpetually seeking ways to enhance and evolve our sustainability efforts.

Diversity

We cherish diversity as a vital source of enrichment and a valuable asset to our company. We understand that true creativity blossoms from a mosaic of thoughts and fresh perspectives. It’s our ongoing mission to foster an inclusive workplace, one where the unique experiences and backgrounds of each individual contribute to our operations and projects.

Workplace Culture

Prat PR is dedicated to cultivating a workplace climate where comfort and personal growth are paramount. We recognize the unique career aspirations and development needs of our employees. To support this, we have a mentoring program, designed to foster individual competence development. Each team member receives tailored guidance and support, ensuring their journey with us is not only professionally enriching but also personally rewarding.

Profit Sharing

At Prat PR, we firmly believe that the staff is the cornerstone of our success. In recognition of their invaluable contributions, we have introduced a profit-sharing scheme. This initiative ensures that a portion of our annual profits is redistributed among our team members. It is our way of expressing gratitude and ensuring that our success is shared and celebrated collectively.